Black is the new White.

Written by  on May 11, 2018 

There was a time when Black Hat represented everything that’s wrong with SEO. Agencies or Google-sanctioned gurus would talk about the benefits of long term gains through content and relevancy, while everything else was seen as risky or destructive. The main takeaway was always: don’t even think about it. In truth, it’s now painfully obvious that Google would happily to do away with any notion of SEO. Since they’ve been chipping away at organic SERPs over the last few years, they’re clearly…

Black is the new White.

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