Can you add value to a business evaluation from the current extent of online marketing?

Written by  on March 8, 2018 

Hello BHW brothers and sisters,

I have a client who is selling his practice. He is getting a business evaluation on it and asked if the extent of his online marketing campaigns can help raise the value? If so, I believe he wants to expand his reach to get more value once it's sold.

Has anyone ever dealt with this before? If so, can it raise the value? Or have a value attached to it?

Thank you for your assistance…


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