does CTR really affect ranking?

Written by  on March 18, 2018 

To those who have experience with CTR changes in their own sites, has it affected your rankings at all? There are some people who say that it doesn't affect rankings at all and others who swear it's a big ranking factor. Even major sources like Search Engine Land have said that CTR does not affect rankings, or it does so inconsistently.

So to those who have actually seen it with their own eyes, does an increased CTR help your rankings? Or is it "seo guru" fluff?

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