Ever get the feeling Google is herding us?

Written by  on April 25, 2018 

I've been thinking, and looking back at how SEO was 5-10 years ago it amazes me how "by the book" things have gradually become. Google has little by little changed what works and what doesn't, and has essentially slowly herded the SEO community into nearly legit practices.

Let me give an example. With content the user experience used to mean nothing on our backlinked posts. But Google started slowly changing what you had to do to get results, and sure enough now I'm spending top dollar on…

Ever get the feeling Google is herding us?

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