Facebook ads small tip: audiences less than 100k give lower CPM

Written by  on May 11, 2018 

i'm not sure if this was obvious but small audiences result in less cost per thousand impressions or cost per impression. took me a while to realize this but i was making ads for over 500k+ audiences and was getting 0.03-0.04 per impression which is a fuckton to me. i would prefer 1 cent per impression. what i realized is that in order to get these 1 cent impressions your audience needs to be small, ideally less than 100k. don't ask me why or how this works. i've tried several different…

Facebook ads small tip: audiences less than 100k give lower CPM

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