Google Maps Ranking: What’s the Most Likely Missing Ingredient?

Written by  on May 10, 2018 

Absolutely perplexed on the ranking factors for Google Maps (hence also the 3-pack in normal search results).

Are seeing search queries that return 3-pack and organic result like this and wondering why these sites are getting 3-pack preference?

Not that sites 2 and 3 are no closer to the test user's location than Site 4. All 4 sites have a street address showing.

3-pack result:

#1 – Site 1 – No reviews. Same distance as Site 4 to user.
#2 – Site 2 – 1 review for 1 star. Farther from…

Google Maps Ranking: What's the Most Likely Missing Ingredient?

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