How do you rank a blog for only 1 branded keyword?

Written by  on March 31, 2018 

Let's say I have a blog and I want it to appear on top of SERP for a specific branded keyword, doesn't matter if the homepage or a post/page get ranked.

And since it's a brand name, keyword competition is very low.

So how do I rank the blog for only that kw without being suspicious?

Do I build exact-match anchor text backlinks to the homepage or to post/page? Would that appear as spammy?

Should I keep publishing articles, put that branded keyword inside and build links to them?
I would…

How do you rank a blog for only 1 branded keyword?

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