1) Buy adwords for keywords (keyword is a problem person wants solved)
2) Ad offers free ebook (for their email) of a list of ways to solve the problem and offering a "shortcut" that is a link to my product landing page. This product solves the problem faster then the free ways in the ebook.
3) Product Landing page
- explains product
- benefits of product
- short history of invention of product
- testimonials from users
- authoritative people in the product industry testimony…