What’s better? a) or b) ?

Written by  on April 23, 2018 

What's better?

a) A 500 word quality article with just 1 link, i.e. one anchor in the middle of the article.

OR:

b) A 500 word quality article with 2 links. I.e. one anchor in the middle of the article, AND an additional link at the very end of the article, which is just a naked URL or brand kw.

The first option gives all the link juice to the main anchor, whereas the second option gives half juice to the main anchor, but because it also contains the naked url/brand at the bottom, it…

What's better? a) or b) ?

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